Jaguar F-Type Coupe to Star in Brand's First Super Bowl Ad
Jaguar will have its first-ever Super Bowl commercial next year on February 2, 2014 and it will feature the F-Type Coupe which is making its official debut at the 2013 Los Angeles Auto Show.
The 30-second spot will pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” and espouses the idea that British characters make convincing and entertaining villains in famous films. For the campaign, the British automaker will use the hashtag #GoodToBeBad for social media.
SEE ALSO: 2013 LA Auto Show Preview
The Super Bowl ad will feature renowned British actors and is being filmed by Academy Award-winner Tom Hooper in London. Jaguar is the fastest growing car brand in the U.S. this year, with year-to-date sales up 36 percent compared to last year. To kick off the brand’s new campaign, Jaguar has launched an unusual ad that introduces the notion of a British luxury brand as a disruptive player and hints at the British Villain theme in the upcoming Super Bowl ad. The commercial, titled “Disruptor,” aired exclusively on the 2013 British Academy of Film and Television Arts Los Angeles Jaguar Britannia Awards on BBC America in addition to some NFL games.
“The Super Bowl is a perfect advertising platform for Jaguar given our new products, fast growing sales in the U.S. and the renewed interest in British cultural icons,” said Jeff Curry, Brand Vice President of Jaguar North America.
GALLERY: Jaguar F-Type Coupe Spy Photos
Discuss this story on our Jaguar F-Type Forum.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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