Mitsubishi to Sell Rebadged Renault Family Sedan in America
Renault has been strategically aligned with Nissan since 1999 but today the Franco-Japanese partnership just announced their intention to cooperate with ailing automaker Mitsubishi.
The trio of car companies is exploring new projects; the brands could share products, technology and manufacturing capacity. Specifically, there’s talk of developing a new small car. This project could include an electric variant that would be sold in global markets
Additionally, two new Mitsubishi sedans could be launched. These cars would be based on Renault architectures. One of them would be a full-size model designed to compete in the D-Segment market of the United States and Canada. It would likely be assembled in South Korea of all places.
The second model would be a C-Segment sedan, something sized like a Chevy Cruze, Honda Civic or Hyundai Elantra. Currently there’s no word where this model could be built, but it sounds like a replacement for the aged Mitsubishi Lancer.
The three-diamond brand has been struggling for years, could this announcement mean they’re finally going to start selling more cars? It seems nothing is set on stone just yet but these efforts sound like important first steps.
Discuss this story on our Mitsubishi or Nissan forums.
Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).
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