New Cadillac Ad Channels Teddy Roosevelt
Cadillac will launch an all-new ad campaign geared to publicly relaunch the brand this weekend.
Over the last couple of years, the American luxury automaker has unveiled new model after new model as it strives to better compete with its German luxury competitors. It will take the next step during the 87th Academy Awards on Sunday. The company has three new commercials scheduled to air during the event, one of which doesn’t even show any of its vehicles. That ad, which you can watch here is set to President Theodore Roosevelt’s “Citizenship in a Republic” speech and will promote the hashtag, #DareGreatly.
SEE ALSO: 2016 Cadillac ATS-V Starts at $61,460
Filmed in New York City, where Cadillac’s new headquarters will be, the ad is a strong and moving one fitting right in with the artistry of the movies being celebrated this weekend. The new campaign is part of the company’s plan to invest $12 billion and add eight new vehicles to the lineup by 2020. The new Cadillac ATS-V made its debut earlier this year at the Detroit Auto Show and the flagship CT6 will debut at the New York Auto Show in April.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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At the 45 second mark; you can clearly see an old Dually. Yeah a dually being driven for whatever reason: pleasure or commuting or for grocery shopping. Must be the most rural place in USA. Uh huh :)
Kind of a pointless ad, in my opinion. You can see Escape and Camry taxis, a Jeep, Honda Fit and myriad other competing vehicles. How is this a commercial for Cadillac? Da fuq were they thinking?