GM Files for Regal Tourx, Tourx Trademarks
General Motors has filed for two trademarks: Buick Regal Tourx and Tourx.
Both trademark applications were filed on December 16, 2015 and will be assigned to an examining attorney in approximately three months. According to the applications, the Regal Tourx and Tourx are for “Motor land vehicles, namely automobiles” and will likely be used for the Buick brand, if they are used at all. Based on recent spy photos (seen above), the Buick Regal is expected to be redesigned for the 2017 model year and will likely grow a bit in size to separate it further from the cheaper Verano.
SEE ALSO: 2016 Buick Regal Price Slashed
Earlier this year, it was reported that GM is considering importing a Regal wagon from Germany that would be based on the next-generation Opel Insignia wagon. It’s a strong possibility that the Tourx nameplate would be used for a wagon variant.
Naturally over the years numerous automakers have trademarked various nameplates and symbols for possible use, many of which are never used. It will be interesting to see if Buick decides to expand on its Regal offerings in the U.S.
Discuss this story on our Buick Regal Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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