Jaguar Credits Reservation Program for F-Pace's Success
Jaguar has seen a huge uptick in sales this year and one of the main reasons for the extra cats on the road is the F-Pace crossover.
Total sales of the F-Pace this year come in at over 6,000 units thus far, making it the best-selling Jaguar model in the lineup. While it should come as no surprise that the pretty luxury crossover is getting a lot of attention, the automaker credits its reservation program as a huge part of being able to gauge the success. In the US, the automaker allowed customers to reserve an F-Pace or XE online and put down a refundable deposit while still being able to receive incentives, including free navigation and up to $800 off the first monthly payment.
Talking to Kim McCullough, Vice President of Marketing for JLR North America, the reservation process seems to be a huge draw for customers, and being on waiting list gives the car a sense of exclusivity. In fact, Jaguar is committing to the same process for its upcoming I-Pace electric crossover.
See Also: Jaguar I-Pace Debuts as an All-Electric Crossover Concept That Actually Looks Cool
In fact, the I-Paces reservation process won’t be limited to just the United States, but will be open to the whole world. The I-Pace is expected in 2018 at a price range above the F-Pace. It will use two electric motors making over 400 horsepower and 500 lb-ft of torque, and deliver a range of about 220 miles. Charge times using a level three fast charger are expected to be 90 minutes to an 80-percent charge.
It’s clear that Jaguar customers seem to love the reservation process, so there’s no reason to stop it now.
Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.
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