Volvo Offering a Fat Bonus to S90 Buyers That Come From Other Luxury Brands
Volvo is offering a big conquest bonus on its new S90 hoping to lure customers over from the German luxury brands.
According to carsdirect.com, Volvo is giving buyers a $3,000 bonus if they get out of an Audi, BMW, Infiniti, Jaguar, Lexus or Mercedes-Benz vehicle. That is a pretty big jump over the $1,000 that Volvo was offering last month.
The new S90 has been slowly getting to dealers over the last couple of months, with the brand moving 670 S90s in November thanks to low supply. For now, transaction costs and pricing for the new Volvo are high and will stay there until production is fully ramped up.
Besides the conquest cash, Volvo is offering a $500 loyalty bonus for existing Volvo owners, but so far, there are no incentives being offered on the S90.
SEE ALSO: 2017 Volvo S90 T6 AWD Inscription Review
The Swedish brand is also looking to scoop up some angry Volkswagen and Audi TDI diesel owners, offering them a five-year extended warranty valued at $1,700. It includes complimentary maintenance, roadside assistance, and coverage on certain items that wear out.
[Source: Cars Direct]
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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