Polestar Will Find a Way to Sell Its Flagship Coupe If You're Willing to Pay
The official word is the Polestar 1 will only be available through the Care by Volvo subscription program. But like everything else in this world, Polestar won’t turn away cold hard cash.
Making its debut earlier this week, the Polestar 1 is the first vehicle from the standalone brand now that it has officially separated from Volvo. At its debut, Polestar said the flagship coupe will be available through Volvo’s monthly subscription program that includes insurance, maintenance, and concierge services. How much that monthly fee will be for the Polestar 1 still hasn’t been determined, but based on what Polestar is valuing the coupe at, it could be quite a bit.
Speaking to Motor Authority, Polestar’s Duncan Forrester said an “indicative target price [for the Polestar 1] would be in the region of 130-150,000 euros.” That converts to roughly $150,000 to $177,000 USD. In addition, Polestar COO John Goodman said to Jalopnik, “If someone wants to give us $100-X-thousand dollars, we’ll find a way.”
SEE ALSO: Polestar Debuts Stunning High-Performance Hybrid Coupe
In other words, Polestar might not officially be offering the 1 for sale in a traditional sense, but it’s not shutting the door on the idea either. The car is going to be limited to 500 units per year and Jalopnik reports the distribution will likely be 100 units to the U.S., 100 to Europe, and 300 to China.
We’ll get more details on the Polestar 1 later this year at the 2017 L.A. Auto Show.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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