Report: First Bentley Mulsanne Sells at Auction for $500,000

Colum Wood
by Colum Wood

When Bentley unveiled its new Mulsanne flagship at the Pebble Beach Cncours d’Elegance, CEO Franz-Josef Paefgen announced that the very same car (chassis #1) would then be auctioned off to the highest bidder at the Gooding & Co. auction.

No doubt valued at a quarter of a million dollars, the newest Bentley went for just double that number, somewhat lower than we might have expected. It almost went for less, however, as the starting price of $500,000 didn’t find any offers at first. The starting value was then placed at $300,000, which finally found its way back up to the half a million dollar mark thanks a a phone bidder.

Perhaps the “low” value had to do with the fact that Bentley is keeping tight-lipped about all the details regarding the Mulsanne until its official debut at the Frankfurt Auto Show in September.

All the proceedes of the auction went to the official charitable organization of the Concours, the Phil Hill Foundation.

GALLERY: 2010 Bentley Mulsanne

[Source: Autoblog]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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