MINI Teams Up With KISS for Charity; Announces 'MINI Rocks the Rivals' Tour [NYAS]
Introduced by MINI CEO Jim McDowell today at the New York Auto Show (in full KISS makeup no less), the legendary rock band helped announce that the new Countryman crossover is going on tour.
Making the band analogy, McDowell said that like when a successful album brings about a tour, so should a successful car and as a result the ‘MINI Rocks the Rivals’ tour will be heading out across America. The tour will let customers drive the new Countryman alongside several of its rivals to show just how capable it is.
Appearing on stage with KISS (minus Paul Stanley) were four custom-wrapped Countryman models – one for each of the KISS band members. Front man Gene Simmons and McDowell announced that they are partnering to auction off the four vehicles with the proceeds going to Unicef to help children in Japan. In addition, any MINI customer will be able to buy the same KISS-themed wrap and MINI will donate the proceeds to charity.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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