Mitsubishi Travels Bolivia's Death Road [360 Degree Video]
Forget the Nurburgring. Those in search of the ultimate driving thrill know that you can’t top Bolivia’s Yungas Road. This narrow, winding path runs from the city of La Paz to Coroico and its treacherous terrain, poor weather conditions and steep cliffs claim 100 lives a year. As a result it has earned the dubious title: Death Road.
As part of a clever (and ballsy) marketing stunt, Mitsubishi recently drove the Death Road in its new Outlander and Outlander Sport models, bringing along a 360 degree video camera to document the treacherous excursion to help document the trip.
They’ve created a web page to promote the two vehicles with plenty of interactive features so you can come along for the journey.
Travel along with the Mitsu crew at www.mitsubishicars.com/dangerousroad and check out the promo video after the jump:
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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