Alfa Romeo North American Launch Delayed Again… Sort Of
Alfa Romeo fans, prepare to once again exercise your well-practiced art of patience. The launch of the brand in North America has once again been pushed back… sort of.
At last check, Fiat CEO Sergio Marchionne had said the premium automaker would launch in 2012. That will still hold true, but only if you’re interested in, or can afford to buy, the upcoming 4C sports car. The rest of the products in the lineup won’t arrive until mid-way through 2013, with the launch of a new compact crossover, followed by the mid-size Giulia sedan later that year.
The last Alfa to be sold on U.S. shores was the ultra-exotic 8C, priced at over $100,000. The 4C will cost roughly half as much, and if the production model holds true to the concept, it should get a turbocharged 1.8-liter making 265-hp.
GALLERY: Alfa Romeo 4C
[Source: Automotive News]
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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Sell it as a Ferrari,it sell like hot cakes.