Land Rover Defender Likely for U.S., DC100 Concept Headed to LA Auto Show
First unveiled at the Frankfurt Motor Show, Land Rover‘s DC100 Concept is heading to the U.S., signifying the luxury SUV maker’s intention to eventually offer a production version in North America. Previewing the next-generation Defender SUV, Land Rover’s global brand direct John Edwards has given strong hints that the new model will go on sale in the U.S., starting with an updated version of the concept that will be unveiled at the LA Auto Show in just two week’s time.
The truck’s new look may be significantly more stylish than its predecessor, but Edwards insists that it will be targeted at the Third World. However, it was also built to appeal to the, “California surfer dude.”
Edwards also says he wants the truck to get back to its routes, despite the concept’s modern design. The truck, “must be capable, usable and abusable,” he says and should be “appropriate for the Third World market.” But, he says, “it would be nice if in doing so, we can also sell it to the Californian surfer dude.”
Look for the trucks’ reveal at the LA Auto Show on November 16th. Until then, see the full AutoGuide’s LA Auto Show preview here.
GALLERY: Land Rover DC100 Concept
[Source: InsideLine]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
More by Colum Wood
Comments
Join the conversation