Daimler, Aston Martin in Partnership Talks
As Aston Martin celebrates its 100th-year anniversary, the British automaker is hard at work finding ways to growing its luxury brand and even just survive.
One priority for Aston Martin is to reduce spending on developing models, which means partnering up with an existing automaker to share supply and technical technologies. Currently, the British automaker is in talks with Daimler, the German manufacturer of Mercedes-Benz vehicles.
SEE ALSO: Aston Martin Investindustrial Tie-Up Confirmed
Now that Aston Martin and Investindustrial have a confirmed agreement, Daimler is Investindustrial’s preferred partner for a supply deal. No decision has been made, and discussions are in their early stages, but a partnership between both brands could prove positive for both sides.
[Source: Bloomberg]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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