MINI Mulls Diesels for U.S. Market
Could MINI diesel models be heading to America? The British automaker is mulling it over.
As the MINI brand gets ready to enter a new era with next-generation models, there’s a good possibility that MINI diesels could be heading to North America. According to MINI, diesel models account for 41 percent of the brand’s European sales, but on a global basis that number drops to 24 percent.
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But the automaker believes that the “U.S. market is ready for diesel engines now and this is something we definitely have to consider also for MINI.”
The new-generation MINI will go on sale in spring in both Europe and the U.S., but full availability will probably be around summer. MINI is also considering pure EV models with a plug-in hybrid coming to the model lineup for sure.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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