Lincoln Taps Matthew McConaughey for Upcoming Ads
Lincoln is looking from some help from Hollywood in moving its all-new 2015 MKC.
The American luxury automaker has signed a mult-year deal with Matthew McConaughey and his first campaign will be for the 2015 MKC crossover. Lincoln says that McConaughey is a long time admirer of the brand, and he will act as a story teller in the new spots.
SEE ALSO: 2015 Lincoln MKC Review
In the ads, Lincoln says McConaughey invites viewers to “experience the vehicle through unscripted moments in the commercial.”
The brand is hoping to engage widespread audiences with this move, especially younger demographics.
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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Lincoln is saved :p