No Porsche Macan Rival for Maserati
Porsche’s Macan is one of the latest premium luxury crossovers to hit the market. It’s a driver’s vehicle and one that’s probably spurred rival automakers to start developing similar models, but not Maserati.
Trident-brand honcho Harald Wester officially ruled out such a vehicle. However, they are working a crossover to challenge the Porsche Cayenne. This larger vehicle will be called the Levante and is expected to launch at the 2016 Detroit auto show.
SEE ALSO: 2015 Porsche Macan S Review
Wester’s logic is that he doesn’t want to compete with other Fiat Brands, chiefly Jeep. He said that in the automotive business you should never categorically say “no” but his opinion is that something smaller than the Levante is not in necessary.
This new crossover should help grow Maserati sales. The brand’s goal is to reach 75,000 deliveries per year by 2018.
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[Source: Autocar]
Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).
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