GM Files New Application for GMC Granite Trademark
General Motors continues to breathe life into its GMC Granite trademark.
Originally making its debut at the 2010 Detroit Auto Show, the Granite has been an on-again, off-again project for GMC.
GM originally filed two trademarks for the GMC Granite name with the first filed on November 9, 2009 before being abandoned in September 2010. After that, GM replaced it with a second GMC Granite trademark, changing the description from “Motor land passenger vehicles, namely automobiles” to “Motor land vehicles, name, on-road passenger automobiles.” The second GMC Granite trademark was given a notice of allowance on June 5, 2012 and GM was required to provide proof that it used the name in commerce within six months.
SEE ALSO: GMC Granite Confirmed For Production, Again
For trademarks, the American automaker is allowed to file five extensions of six months each, to a maximum of 36 months. The last extension was used on November 21, 2014 and the company is now out of extensions on the second trademark. As a result, GM has had to start the process all over again to retain the name and has filed a new application for GMC Granite on May 26, 2015.
The GMC Granite concept was a compact C-segment model and was billed as being more “professional grade” for the market. It’s unclear whether GM plans on actually producing the Granite anytime soon, but the fact that the company has wanted to hold onto the name means it could still be under consideration.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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An awesome looking vehicle; I particularly like the side panel design which reflects a mirrored side belt look which gives the vehicle an inter-locking look. As for functionality, one senses this to be a wonderful vehicle for a broad range of consumers. I hope GMC will stay true to the concept model and not dumb down the visual aesthetics; so often a fantastic design becomes milk toast when the model becomes a production item.