The Genesis G60 and Lots of Other Alphanumeric Hyundais Are Coming Soon
In announcing its new Genesis luxury division, Hyundai said that it could offer as many as six models by 2020. A recent trademark filing indicates there could eventually be far more than that.
Reports have indicated that the Genesis car will live on under the G80 badge, while the flagship Equus will be named the G90. A mystery G70 is also in the works and was part of a filing with the European Office for Harmonization in the Internal Market (OHIM) on November 9th.
But those names are only the tip of the iceberg. If filings in July with the Korea Intellectual Property Rights Information Service (KIPRIS) are any indication, a G60 (could this finally be a BMW 3 Series rival?) is in the works as well.
And it won’t be a stand-alone model either. Hyundai also filed for trademarks for the GC60, GT60 and GV60. Then there’s the GC64, GT64 and G65 (it’s not just for boxy Benzes any more).
A similar nomenclature exists for the G70, G80 and G90 models suggesting Hyundai is at least considering a wide-array of new models for its new Genesis luxury division.
The new G90 is expected to debut in the near future in Korean and could make an appearance at the North American International Auto Show in January. When it does arrive, look for it to be powered by Hyundai’s award-winning 5.0-liter V8 as well as an all-new twin-turbo 3.3-liter V6.
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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