'Q by Aston Martin' Takes Customization to the Next Level

Aston Martin will launch an expansion of its tailor-made service “Q by Aston Martin” at the 2017 Geneva Motor Show.

Marek Reichman, Aston Martin’s Chief Creative Officer, says the service has slowly expanded since its 2012 introduction. “Now we have the opportunity to work with our customers and take personalization to a different level,” he said.

The two-tiered program begins with Q by Aston Martin – Collection, an array of distinctive designs and exclusive enhancements that go beyond the standard options list — think of it like a secret menu. Collection brings exclusive paint and interior colors, plus unique leather quilt upholstery patterns, body-colored wheel inserts, and diamond turned spokes, along with new wood and leather interior touches.

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Capping the program is Q by Aston Martin – Commission, a collaborative process with the Aston Martin design team, a conversation that becomes a car that Gaydon calls “the world of the truly bespoke, individual sports car.”

“It’s a commissioning process,” says Dr Matthew Bennett, General Manager for the Q by Aston Martin service. “The customer is working much more closely with us here at Gaydon. The only limit is your imagination – every new commission starts with a blank sheet of paper.”

One of Commission’s first projects is working with Aston Martin’s global dealer network to develop and ultra-limited series of cars with features and elements distinct to the region’s demographics and geography.

However, those who want an entirely unique car simply have to ask. Aston Martin has a long history of building bespoke cars, recent examples being the CC-100 Speedster in 2013 and the Vantage GT12 Roadster last summer.

“You’re talking about the fundamentals of how a car comes together,” Dr. Bennett says. “There is as much reward in the interaction with Aston Martin as there is in the final car. It is a journey.”

Those interested will need to get themselves down to company HQ, your local dealership, or Aston Martin’s dedicated brand center in London’s Mayfair district.

This article originally appeared on Luxury4Play.com