Ford's Latest Trademarks Include Maverick, Timberline
Ford has a few new models in development, and they could wear the Maverick and Timberline nameplates.
The American automaker has trademarked both Maverick and Timberline with the U.S. Patent and Trademark Office, and older Ford fans may recognize the Maverick name. Maverick was used by Ford in the 1970s for a compact sedan and coupe model, but it has also appeared on other Ford models in other markets. That makes it a likely candidate for a future model, which will likely be a crossover or SUV since Ford is no longer investing into traditional sedans. A good bet is the mini Bronco Ford has already teased.
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The Timberline nameplate meanwhile, gives an impression of something outdoors, so it could be used for an off-road model. Another possibility however, is that Timberline is used for a trim level or package, such as Ranger Timberline or Bronco Timberline.
Both trademarks were issued in mid-April, with the Maverick application filed in December 2016 and the Timberline application in January 2018.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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