Rolls-Royce Ghost Official Name for RR4 Concept

Colum Wood
by Colum Wood

It’s official, the name for the RR4 will be the Rolls-Royce Ghost. Company CEO Tom Purves made the announcement during the Rolls-Royce press conference at the Shanghai Auto Show.

“We are delighted to formally announce the Rolls-Royce Ghost,” said Purves. It is one of the most revered names in the automotive industry, evoking images of adventure and technical innovation. The name reflects this new model’s breadth of abilities. The first cars to bear the Ghost name were known not only for impressive dependability and refinement but also great flair and style. This car will be the first in a new generation of models to carry this evocative name and will give us two pinnacle product lines – Phantom and Ghost.

Rolls-Royce displayed the Ghost in Shanghai, although, technically speaking, the model is still the concept car (or “Design Study”), which first debuted at the Geneva Auto Show in March.

Technical details on the car are still scarce but we do know it will be powered by an all-new 6.0-liter turbocharged V12 engine with more than 500hp. A new 8-speed ZF transmission will also be used. The Ghost measures 212.6-inches long, 76.7-inches wide and 61-inches high. The wheelbase is listed as 129.7-inches. The platform for the car is the same used by the new BMW 7 Series. The wheels are 20-inch units with 255/45/20 tires up front an 285/40/20 tires in the rear.

The Rolls-Royce Ghost will go into production in late 2009 as a 2010 model.

GALLERY: Rolls-Royce Ghost

Official release after the jump:

Rolls-Royce Motor Cars has announced the name for its new model series which until now has been known as RR4. The name was announced by CEO, Tom Purves at a press conference held at the Shanghai motor show.

The new car will be called the Rolls-Royce Ghost and production will begin at the company’s Goodwood manufacturing facility on the south coast of England later in 2009.

Rolls-Royce Motor Cars CEO, Tom Purves, said, “We are delighted to formally announce the Rolls-Royce Ghost. It is one of the most revered names in the automotive industry, evoking images of adventure and technical innovation. The name reflects this new model’s breadth of abilities. The first cars to bear the Ghost name were known not only for impressive dependability and refinement but also great flair and style. This car will be the first in a new generation of models to carry this evocative name and will give us two pinnacle product lines – Phantom and Ghost.

The Rolls-Royce Ghost will be built on its own dedicated production line at Goodwood but will share paint, wood and leather workshops with the Phantom series of cars. Rolls-Royce has expanded all areas of its manufacturing facility over the last 18 months to prepare for the introduction of the Ghost model.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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