Jim Russell Racing School Announces Mitsubishi Lancer Evolution Experience
The Jim Russell Racing Drivers School is launching a new Mitsubishi Lancer Evolution driving experience. Participants will be able to get behind the wheel of Mitsu’s amazing new EVO X on one of America’s best race tracks, Infineon.
Along with a classroom component, drivers will be able to pilot the track-ready EVO while they develop their racing technique, car control skills and get some serious speed out on the track.
“Deciding to work with Mitsubishi Motors for The Lancer Evolution program was an easy choice,” said Chip Pankow, president of Jim Russell Racing Drivers School. “We have been using the 4G63 engines in our Lola-built school cars and found them to be exceptionally reliable. The launch of The Jim Russell Lancer Evolution Experience strengthens our position as the leader in delivering new concepts and deliverables for automotive manufacturers seeking to broaden their customer base.”
Mitsubishi will officially announce the new school program on July 11 at the annual Mitsubishi Owners Day (M.O.D.), held at the Japanese automaker’s Cypress, Ca offices. There will even be a draw for the first seat in the Jim Russell Lancer Evolution Experience. Jim Russell puts the value at $1,000, but thrashing an EVO X at Infineon is practically priceless.
Official release after the jump:
July 9, 2009 –CYPRESS, Calif. — Jim Russell Racing Drivers School, the world’s premier performance driving school, is teaming up with Mitsubishi Motors North America (MMNA) to create an exciting new driver training course that utilizes the rally-bred Lancer Evolution sedan called The Jim Russell Lancer Evolution Experience. The new driver training program will be formally announced on July 11 at this year’s Mitsubishi Owners Day (M.O.D.), the annual celebration of all things Mitsubishi held on the company’s Cypress campus.
The Jim Russell Lancer Evolution Experience program will offer a full day of instruction that begins in the classroom and continues on the exciting track as drivers get behind the wheel of the latest Lancer Evolution. The curriculum will focus on improving a driver’s technique, speed and car control skills at Infineon Raceway, one of the most challenging race tracks in North America.
“Deciding to work with Mitsubishi Motors for The Lancer Evolution program was an easy choice,” said Chip Pankow, president of Jim Russell Racing Drivers School. “We have been using the 4G63 engines in our Lola-built school cars and found them to be exceptionally reliable. The launch of The Jim Russell Lancer Evolution Experience strengthens our position as the leader in delivering new concepts and deliverables for automotive manufacturers seeking to broaden their customer base.”
Those in attendance at M.O.D. will witness the reveal of two of the cars to be used in the Jim Russell Lancer Evolution Experience, as well as the single-seat, open-wheel FJR-50, Formula 3 derived race car, which is designed by Lola Cars International Ltd. and powered by the venerable Mitsubishi 4G63. More than 1,500 owners and enthusiasts from around the country are expected to attend this year’s M.O.D. which will showcase everything from Starions and 3000GTs to Eclipses and Lancer Evolutions.
In addition, all Mitsubishi owners will be eligible to participate in a drawing for a number of highly coveted prizes from participating vendors. The grand prize at the 2009 M.O.D. drawing will be the very first seat in the Jim Russell Lancer Evolution Experience at Infineon Raceway in Sonoma, Calif., worth $1,000.
About Jim Russell Racing Drivers School:
The Jim Russell Racing Drivers School offers a complete driver training program that includes instruction from some of the finest coaches in the world, technical instruction from industry leaders, and educational seminars on being a complete racing driver. With the addition of Mitsubishi Motors, Jim Russell increases its breadth and depth of programs available to consumers to experience an automobile for themselves, experience the product differentiation for themselves and help build brand loyalty. Jim Russell Racing Drivers School is located Turn 1 of Infineon Raceway in Sonoma, CA. For more information visit www.jimrussellusa.com.
About Mitsubishi Motors North America
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans, sport utility vehicles and light trucks through a network of approximately 420 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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Dear editor, I'm the photographer of the above images and request that my copyright be added to any use. Please credit the photos as "2009 Jason Tinacci". Thanks for your cooperation. Sincerely, Jason Tinacci