Report: Scion Previews XB Tuner Challenge Cars for SEMA
At this year’s SEMA Show Scion will once again be showcasing the creative energies of three companies in its Tuner Car Challenge. Like last year, the Scion xB is the canvas of choice, for the tuners, artists and marketing experts to express themselves.
This year, the list of those involved includes Bowls LA (an upscale lifestyle boutique), Peter Colello and Mummbles Marketing, and Eneri Abillar with Leigh Guarnieri from BRS Autodesign.
Each team was given the keys to a new Scion xB, with the winner being awarded $10,000 at the SEMA Show.
First up is the Bowls entry, which takes cues from the Japanese El Camino – a 1970 Toyota Crown pickup. It is intended to give a feeling of 1970s California and will come with a matching bike in the back.
The Mummbles Marketing car is a more conventional tuner car with a widebody kit, carbon fiber components, a turbo kit and.. of course… a big stereo kit. Collelo has already produced several show cars including a 2002 Toyota Celica GT, a 2001 Ford Focus ZTS and helped with a Scion xA for the 2006 Tuner Challenge.
The third entry is the bright orange xB from Eneri Abillar. He didn’t give any hints on what the finished product will be like (other than the rendering) but we might be able to take some cues from his career as a designer who merges street culture and high style.
All three cars will be on display at the SEMA Show in Las Vegas, NV from Tuesday November 3rd to Friday November 6th.
GALLERY: 2009 Scion xB Tuner Challenge
[Source: HelloScion]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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