Lotus to Resurect Classic Black and Gold F1 Colors
For those, like yours truly, who grew up watching F1 racing in the late 1970s and the 1980s, the Lotus racers, draped in the classic black and gold colors of sponsor John Player Special rank as the most memorable. Driven by the likes of such greats as Emerson Fittipaldi, Mario Andretti and Ayrton Senna, they were frequent visitors to the winner’s circle as well as propelling the team to a number of driver and constructor’s championships.
However, since the end of the 1986 season, the famous black and gold livery has been notable by its absence on the F1 circuit. For 2011, that’s set to change. Lotus Racing wants to bring back the famous colors and wants F1 fans to have a hand in the final design.
“We have worked all year to make sure our fans are given unprecedented access to our team,” Lotus Racing marketing boss Silvi Schaumloeffel said. “We are all very excited about the move to a black and gold paint scheme for next season, and we want our fans to help us design the livery that will be racing around the world next year.”
Schaumloeffel also stated that the team will shortly be announcing how fans can take part in the design process, asking them to visit the team’s website www.lotusracing.my for the latest updates. Not only that but the person that is selected to design the final livery will join the team for the new car’s first testing session early next year. “For Lotus and F1 fans, it is the chance of a lifetime to help us take the next step forward in our amazing story in 2011,” said Schaumloffel.
[Source: Autoweek]
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Cue promotional campaign featuring Sam Sparro!