Buick Regal EAssist Will Be First Made-In-Canada Hybrid
Helping change the image of Buick, the new Regal is a different sort of car from what we’re used to from the old-man brand and that’s because it’s actually based on the very German Opel Insignia. Already available as a 4-cylinder and a Turbo model, current Regal models are made in Germany alongside their Opel counterparts. That will change next month, however, when production of the car is moved to the Oshawa Assembly Plant in Ontario, Canada.
In addition to the current two versions, Buick is set to add two new models to the lineup, including the high-performance Regal GS and the Regal eAssist mild-hybrid. With a 26/37-mpg rating, the Regal eAssist will be the first hybrid ever manufacturer in Canada.
“The award-winning Buick Regal is proof of this company’s capabilities on the car side of the business, and the addition of the Regal with eAssist shows just how serious we are about offering consumers a range of sophisticated powertrain options from green to mean,” said Kevin Williams, president and managing director of General Motors of Canada. “Integrating such advanced fuel-saving technology into our Oshawa Assembly Plant is a natural fit given the plant’s flexible manufacturing system and its longstanding quality leadership, and we’re proud to lead the way in terms of green technology production in Canada.”
The Oshawa Assembly Plan already builds the Chevrolet Camaro and Chevy Impala.
The Regal eAssist will go on sale in the U.S. and Canada this Fall.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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