Lincoln Mulling Performance Models to Rival Cadillac V-Series
Every true luxury marque has a performance sub-brand, usually indicated by one, or a group of letters. BMW has its M, Audi its RS and Mercedes its AMG. But what about Lincoln? Nothin’, nada, zilch.
That, however, may change with rumors that the Ford division is considering a performance line to help establish itself as a top tier luxury brand and to inject some interest into what in recent memory have just become reworked Blue Oval models.
The news comes not long after Lincoln poached the top vehicle designer from Cadillac, which back in 2004 launched its V-Series of performance models. Since the original CTS-V debuted, it has helped Cadillac rebrand itself. The luxury marque has made motorsports an integral part of its brand message and has found success in the World Challenge series, while building cars like the most recent CTS-V that surpassed even the best from Germany.
Will Lincoln copy Caddy and get it’s own V?
[Source: Car & Driver]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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They were close with the LS 10 years ago. Improper homework and early models gave the car a bad name, the last ones were great, and still turn heads. Only thing it lacked was enough motor and brakes to make it a serious contender in the performance market. Sticks to curves like glue. Bring it back, make it 5% larger, and put a motor in the car, 5 liter, supercharged, I don't care... just don't go wimpy-eco-happy-BS and put the ECO-Boost 4 banger in it. Hang a set of nuts on that car, and you have a winner for the M3 or C32 type crowd.
It takes more than a well-placed, soul-stirring, provcative alphanumeric chracter glued to the ass of a durable good to get me to want to fork over $79,995. Cadillac was able to crash the party with a 569 HP manual transmission monster that turned tricks on the Nurburgring. Bravo. Lincoln should spend $1 Bil to define a new category of buyer - like spending $1 Bil to dominate NASCAR and the NFL - with a ground up new transportation appliance that doesn't rely on touch screen gimmicks from Samsung.