Ram Badged Fiat Doblo For The U.S. in 2013
The Fiat and Chrysler product osmosis continues. Chrysler first revealed its plan for a Fiat collaborated small commercial van for the North American market back in November 2009. Finally, here it is. Tofas Turk Otomobil Fabrikasi, Fiat’s Turkish joint venture, announced that it will supply Ram with 190,000 units of the Fiat Doblo small panel van over the course of seven years.
Launched in Europe early 2010, the Doblo is already proving to be very popular amongst businesses. But in North America, expect the upcoming Ram van to compete against the segment leader Ford Transit Connect. In the past year, Transit Connect sold 20,496 units in the United states, a 31 percent increase.
In addition, as the Ram Sprinter was discontinued in 2009, expect Fiat to fill in the gap by providing a larger commercial van for the North American market.
There has been no word yet regarding pricing.
GALLERY: Fiat Doblo
[Source: Autonews]
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