Costco to Sell Chevy, GMC Trucks
You’ve probably heard of Costco members getting incentives to buy new vehicles at dealers on your local radio. However, one automaker; General Motors is taking things a step further, teaming up with the wholesale giant to sell select Chevy/GMC pickups and SUVs through a number of authorized retailers for a no haggle “preferred price.”
In addition, eligible buyers will also receive a $500 Costco Cash Card for further savings on the price of a new truck. As part of the program, GM will display vehicles at Costco outlets across the country, which according to a company spokesman for the General; Jim Cain, enables the automaker to “reach people in a unique setting outside of a dealership.”
The “preferred” price actually varies from vehicle to vehicle, though according to Cain, will be similar to incentives offered to employees of GM suppliers, who currently receive discounts on new cars and trucks.
Eligible vehicles in the Costco program include the 2011/2012 Chevy Silverado, Tahoe and Surburan as well as the Traverse, plus their GMC equivalents, Sierra; Yukon, Yukon XL and Acadia.
In order to participate, Costco members have to register online with the Costco Auto Program or call a special phone number. They must also complete surveys and redemption forms after purchasing a vehicle in order to receive the $500 Cash Card.
[Source: Automotive News]
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