60 Minutes to Profile Chrysler Turnaround Tonight on CBS
Chrysler and Fiat CEO Sergio Marchionne will be the focus of attention on tonight’s 60 Minutes on CBS that airs at 7:00pm EDT. Reporter Steve Kroft will focus on Chrysler’s miraculous turnaround under the careful guidance of Marchionne.
Both Chrysler headquarters in Auburn Hills, Michigan and Fiat headquarters in Turin, Italy will be featured on the television show special, alongside the Chrysler Belvedere, Illinois plant where the new Dodge Dart will be built.
The show will focus on how Marchionne helped transform the failing Chrysler brand into a formidable automaker in the market. Last year, Chrysler earned $183-million, its first profit since 2005.
It’s amazing the turnaround Marchionne has orchestrated since he took over in 2009, stating in the interview that “there wasn’t a CEO in the world from the auto side that would have touched this with a 10-foot pole,” when talking about the state of Chrysler as it filed Chapter 11 bankruptcy.
[Source: USA Today]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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