Custom 1966 Buick Riviera is Simply Amazing – Video

Jason Siu
by Jason Siu

In 1966, Buick introduced its second generation Riviera, America’s take on the personal luxury car. Even though the Riviera died a silent death in 1999, early models of the vehicle were highly praised by automotive journalists and writers.

So we can’t even imagine what those same writers would say about this custom ’66 Buick Riviera today. The owner of this fully customized classic took the “personal” from personal luxury car to a whole new level. This cruiser would attract the attention from automotive enthusiasts spanning all generations despite being almost 50 years in age.

First off, gone is the factory engine. In its place is a 1971 Big Block Buick 455-cubic inch motor packing a four-barrel carburetor and 385-hp. The engine has been mated to a Turbo 400 automatic transmission. But classic builds like this are never all about what’s under the hood. It’s about the custom hot rodding to make it truly unique.

And unique it is, sporting a 4-inch chop top with a laid-back front window. No lexan here, as the owner commissioned a real glass windshield to be fitted onto the Riviera. The immaculate body has gotten some serious style and attitude thanks to a matte black finish with custom pin striping. The Riviera is bagged allowing it to sit on the ground while it rolls on bullet hubcaps and classic whitewall tires. Finishing off the ridiculously clean look on the exterior are custom body-molded front and rear bumpers.

Inside, the Riviera received a full fake leopard skin treatment with wrap-around rear seats to set off the design in the rest of the car. This Riviera is truly what car customizing is all about – tasteful, well thought out modifications that truly embodies the spirit of the car.

Check out a video of this one-of-a-kind machine below.

GALLERY: Custom 1966 Buick Riviera

[Source: Luxury4Play]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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