Alfa Romeo 4C Trademark Granted For US Market Relaunch
Relaunching the Alfa Romeo brand in North America has been a priority for Fiat CEO Sergio Marchionne since he assumed the chief executive position for Fiat and Chrysler three years ago.
Through years of setbacks, Marchionne admitted that transitioning Alfa Romeo’s return into the United States would be among his most difficult tasks.
Finally, hints of progress are showing as Alfa Romeo has trademarked its 4C nameplate with the U.S. Patent Office ahead of its reported return for the second half of 2013.
Alfa Romeo was officially approved on April 10th to trademark “4C” as not only a vehicle nameplate, but for licensing accessories such as apparel and toys as well.
If all goes according to schedule, the 4C is expected to debut in production form in time for the January 2013 Detroit Auto Show, and should commence production by May 2013 at the Maserati factory in Modena, Italy. Alfa Romeo projects the number of 4C produced per year to reach 2,500 units.
Following the 4C, Alfa will follow up with the Giulia in 2014.
GALLERY: Alfa Romeo 4C
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