Hyundai Veracruz Production Ended, Replaced by New Santa Fe
The new 2013 Hyundai Santa Fe debuted to the public at the 2012 New York Auto Show, and it has been confirmed by Hyundai CEO John Krafcik that it will replace the Hyundai Veracruz.
The Sante Fe has grown in 2013, and now offers seven passenger seating, rendering the Veracruz as a model without a market. The Veracruz name plate never caught on in the US like Santa Fe did, so Hyundai will offer the new Santa Fe with either five or seven seats, to make it a versatile vehicle which can be marketed under the same name.
“It’s hard to establish a new brand name,” Krafcik said. “It can take $50 to $100 million dollars. Santa Fe is a golden nameplate for us, it’s a great product, and now it will be much more efficient in my marketing spend.”
Also helping to oust the Veracruz is the simple fact that it is old looking, where as the new Santa Fe has inherited Hyundai’s new fluid design language which has been successful on the Elantra and and Sonata.
[Source: Autoblog]
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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Veracruz never caught on because Hyundai never promoted it like they promoted Santa Fe. Veracruz prices for a bloated Santa Fe.....No Thanks!! I'll keep my Cruz and wait for the new CX9.