Smart Car Recreates Classic Video Game, in Real Life
Smart knows exactly how electric cars are perceived by the general public; as small and economic vehicles that you buy to save money on gas. But opinions can be changed, and Smart staged a clever marketing event which aimed to prove that acceleration and performance are also part of its electric cars persona.
The idea is simple; take the classic game “pong” (although Smart calls it e-ball) and recreate it using cars as controllers. The acceleration is tested as the Smart cars must blast straight forwards and backwards as quickly as possible to avoid being scored on.
This may not prove that these cars are race track ready, but the brand is looking to invigorate sales by showing that small electric cars can be efficient, and fun.
Watch the video below.
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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