Fiat 'Boob-Job' Ad Aimed at Male Demographic
Car advertising is always aimed at a key demographic, and the newest spot from Fiat Argentina reinforces its slew of commercials aimed directly at men.
The latest commercial barely even mentions Fiat, the only hint of the automaker is the Fiat Palio that the couple we see is driving in. The commercial then takes a quick turn, as a discussion between the couple leads to the woman’s confession about her intention to get a boob-job.
A stereotypical male reaction follows, complete with dream sequence and gratuitous cleavage shots. Fiat is clearly trying to shed its woman friendly image by appealing to male sensibilities.
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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