R2-D2, C-3PO Promote Toyota Prius Plug-in Hybrid in New Japanese Ad – Video
There are very few iconic characters that can be recognized worldwide, but Star Wars‘ R2-D2 and C-3PO are undoubtedly two droids with universal appeal.
So as kooky as it may sound, the robotic duo teamed up with Toyota for an ad on its Prius Plug-in Hybrid for the Japanese market. Now the Japanese automaker needs no introduction in its home country, and neither does the Prius model, so for it to have a little bit of fun in marketing its plug-in variant is refreshing to see.
Now obviously the commercial is in Japanese, but you don’t really have to understand it to get the gist of what’s going on. It basically summarizes the fact that the Prius Plug-in Hybrid can be charged to help obtain an overall EPA range of 540 miles, with a 95 MPGe over the first 11 miles.
The ad probably cost Toyota a pretty penny too. George Lucas isn’t exactly known to be overly generous with licensing out his iconic creations.
Watch the Japanese commercial after the break.
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[Source: Green Car Reports]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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