Rolls-Royce Customers Do Not Want a Diesel Option
Rolls-Royce went to its customer base for guidance on whether or not they would be interested in a diesel model, and the response was a resounding ‘no’.
While a diesel can offer more torque and added fuel economy, it does not exactly fit with the Rolls-Royce philosophy of quiet, refined and high-powered. A Rolls-Royce source told AutoCar, “customers are not going to cop it. It’s the perception of compromise. They wouldn’t entertain the idea. They said absolutely not, don’t bring diesel anywhere near a Rolls-Royce, we won’t buy it.”
When pressed about a possible SUV to compete with new entrants from Bentley and possibly Aston Martin, the Rolls-Royce insider said that an SUV is not being considered now, and likely never will. Rolls-Royce does not want to be a volume automaker, and therefore will not look to build a vehicle that sells in high numbers.
[Source: Auto Car]
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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