2013 Chrysler 300C John Varvatos Editions Revealed

Back in March, Chrysler teamed up with fashion designer John Varvatos to create a one-of-a-kind 300S that was auctioned off to benefit the Stuart House. Clearly the American automaker was pleased with the results, as the fashion designer has created two more 300C models that will be made available to the public.

The brand’s flagship sedan will gain a limited-production 300C John Varvatos model that is heavily influenced by a ‘Detroit-tough’ attitude, while the 300C John Varvatos Luxury Edition will feature exclusive interior finishes and Platinum Chrome exterior accents.

Starting with the Limited Edition model, the 300C gets a unique Phantom Black tri-coat exterior paint job further accented by a Titanium-finished grille surround, Titanium Chrome Chrysler ‘wing’ badge, and Black Chrome grille blades. The front bumper gets slight modifications for a more aggressive appearance, with larger air inlets and Black Chrome grille blades and Titanium-finished accents. 20-inch wheels are outfitted on each corner of the sedan while the LED taillights have received a blackened treatment.

On the inside, John Varvatos’ logo has been embossed on the Pewter Metallic leather seats featuring a unique Diesel Gray and black pattern Varvatos stitching. A specially-designed gauge cluster draws influence from the designer’s latest timepiece which features a Pearlescent White face and Charcoal Black Metallic bezels. The limited-production model will arrive at showrooms in the first quarter of next year.

As for the Luxury Edition, buyers will have a choice between an interior of monotone black or exclusive Dark Mocha with black Poltrana Frau ‘Foligno’ leather. The steering wheel is also leather-wrapped in the matching shade while the die-cast paddle shifters and unique chrome accent ring highlight the interior. The finishing touch comes in the form of hand-sanded Natural Pore Mocha that has been finished in matte to enhance its natural beauty.

20-inch wheels along with Platinum Chrome accents give the 300C a more upscale look and the Luxury Edition model will be heading to dealerships later this year in the fourth quarter.

“Inspiration can come from anywhere, it doesn’t have to grow under office lights,” said Saad Chehab, President and CEO of Chrysler Brand, Chrysler Group LLC. “Our new Chrysler 300C John Varvatos sedans are more than a design partnership. They symbolize the soul of two great brands, respecting their Detroit roots, and who share a passion to deliver high-quality design that’s tough, yet tailored.”