MINI Considering Small SUV, Sports Car, Sedan Models
The all new MINI Paceman will be heading to the 2012 Paris Motor Show for its official unveiling, adding the seventh model to the British automaker’s lineup. Now, MINI is mulling over the idea of adding a small SUV, sports car and sedan to bring raise range to 10 vehicles.
None of the mentioned models have been decided yet, but BMW is looking into what would be viable for the brand and more importantly, a good fit. The idea of a smaller MINI hatchback was looked at with the Rocketman model, but since has been reportedly to be shelved due to high production costs. It’s believed that the company wants to go back to the drawing board in order to find a way to make an affordable, small, and fun to drive sports car.
The transition to an SUV model might make the most sense given the success of its Countryman crossover. As for the possibility of a sedan, that would mostly target markets like China, where MINI sales are growing quickly.
“A lot of customers would like to stay with the brand when they need something bigger,” said Harald Kreuger, MINI brand board member. “And a Volvo or a BMW will not do.” All Minis will have “go-kart handling, emotional design, exude Britishness and be profitable.”
[Source: Inside Line]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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