GM Hires Infotainment Specialists to Train Dealers
General Motors is deploying a team of 25 young and tech-savvy customer specialists to dealerships nationwide in order to help owners get the most out of the automaker’s new Cugeneration of infotainment systems.
The team of hired specialists will train and educate GM dealerships on the use of its MyLink, CUE, and IntelliLink systems found on various Chevrolet, Cadillac, Buick, and GMC models. Many of the infotainment specialists have worked tech support roles at “genius bars” for numerous computer and communications companies, helping those customers navigate through new technology. Each specialist will be assigned a territory that he or she is already familiar with demographically and culturally.
The specialists will also be in charge of identifying and training Certified Technology Experts at every Chevrolet, Cadillac, Buick, and GMC dealership in America.
“Our new specialists with an average age in their mid-twenties bring the right kind of experience to our team,” said Alicia Boler-Davis, vice president of global product quality and customer experience. “They grew up with the phones and technology that our infotainment systems connect with. They know customers and will help with their needs, which is what our company is all about.”
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation