Honda Fit Sales to Triple with New Variants, Lower Price
Sales of Honda’s sub-compact Fit will more than triple once a new model arrives for 2014 says company president Takanobu Ito.
The reason for the surge is twofold says Ito. Along with promising better packaging and improved fuel economy (two areas the Fit has always excelled in), Ito says the Fit will gain a more attractive price, as well as at least one new variant.
Rumors have pointed to a Fit crossover joining the lineup to slot in beneath the CR-V, though Honda also sells a Fit sedan in other markets and could bring that to North America as well. All Ito will says is that, “We are thinking of a variation Americans will really love.”
And Americans are also certain to love the more attractive pricing, made possible by Honda’s decision to build the Fit and its new variants in Mexico.
Combining those factors Ito says the Fit will become the brand’s fastest growing nameplate in North America, with sales rising to 200,000 units in 2016, up from just 64,177 in 2011. In fact, Honda predicts the Fit will make up 45 percent of the company’s growth in that period.
The increase is part of a plan to grow Honda’s North American sales to 2 million units, up from an expected 1.7 million this year.
[Source: Automotive News]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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The Fit variant I want to see in the states is the Freed or the Freed Spike.