Alfa Romeo to Outsell Fiat in America: Chrysler Exec
Chrysler believes that Alfa Romeo, once brought back to the U.S., will eventually outsell the Fiat brand in America.
The Alfa Romeo 4C is expected to start selling in the United States later this year, and the Italian automaker will share dealer space with existing Fiat dealerships. Once the Alfa Romeo model lineup is filled out, Chrysler expects the brand to outsell Fiat according to Peter Grady, head of network development for the Chrysler Group.
SEE ALSO: Alfa Romeo 4C Arriving in US Before 2014
Outside of North America, Chrysler will the global footprint and premium position of the Jeep brand to build Alfa Romeo’s distribution network. Sergio Marchionne, Fiat-Chrysler CEO, has said numerous times that he believes Jeep and Alfa Romeo are the only true global brands in the automaker’s portfolio.
Chrysler hopes to have 10 Fiat and six Alfa Romeo models on sale in America and Canadian markets by 2016.
[Source: Reuters]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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