Chrysler Considering Ford SVT Raptor Competitor
Mopar and Chrysler have been working tightly to offer aftermarket components on factory vehicles, and now the two are considering a production truck that would rival the Ford F-150 SVT Raptor.
In an interview with WardsAuto, Pat Dougherty, vice-president of Mopar parts, sales, and field operations, explained that research is being conducted on how well the Raptor does in the market. He went on to say that if the volume is significant enough, Chrysler may be going the same route with a performance pickup. That is, one built on the assembly line outfitted with accessories instead of being added on after the fact.
Currently, the American automaker offers the Ram Runner (pictured above) that outfits a Ram pickup with plenty of Mopar accessories, but that’s done after the pickup leaves the assembly line. The Ford F-150 SVT Raptor on the other hand, is built alongside the standard F-150 on the assembly line.
In recent years, more and more Mopar products are finding their way onto production Chrysler models as the American automaker continues to lean towards its sportier and performance-minded side. Recently, Mopar added 25 new employees dedicated to engineering and product development.
[Source: WardsAuto]
Discuss this story at RamChargerCentral.com
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation