Lamborghini Appoints Former Porsche Motorsport Boss to Run Racing Division
Lamborghini has named Max Welti head of its motorsport division and will be active in his new role for Squadra Corse at the Lamborghini Super Trofeo race in Misano, Italy.
Welti is an experienced motorsports expert, having studied mechanical engineering and competed as a race driver in his early career. He was a former Team Manager at Sauber- Mercedes where he won two World Championship titles and a victory at the 1989 24 Hours of Le Mans. He then moved onto a stint as Head of Motorsport at Porsche, where he helped capture the 1994 Le Mans victory for the German automaker.
His recent experience includes Team Director at Sauber in Formula 1, Manager of the V8STAR touring car racing series and as a Team Director, A1 Team Switzerland became the most successful national team of the A1 Grand Prix Series.
This could be a sign that Lamborghini is planning more in the way of motorsports, expanding on its current Super Trofeo series and its Squadra Corse offering for amateur racers and professionals.
Despite the Lamborghini brand’s success in building high-performance exotics, it’s racing history is almost nonexistent.
“I’ve experienced a lot in motorsport, but I particularly look forward to this new challenge,” Max Welti said. “Lamborghini is an extremely fascinating brand with a long and great tradition, fantastic sports cars and an exciting vision for the future. I’m proud to have the opportunity to contribute my part to the success of the brand as Head of Squadra Corse.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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