Vote to Name the 2014 Mitsubishi Mirage Colors
Mitsubishi is getting ready to launch its new 2014 Mirage subcompact and is looking to the general public to help name its paint shades.
The Japanese automaker is taking a different approach to build buzz around the new Mirage. It has launched a website where users can vote through five rounds (for each color) to help determine what each color will be named once the vehicles are produced and hit dealerships this fall.
SEE ALSO: 2014 Mitsubishi Mirage to Cost Around $13k
After choosing your favorite name for each shade, the website reveals what the rest of the voters have chosen. The 2014 Mitsubishi Mirage will boast 40 mpg combined and will be the most fuel-efficient, non-hybrid vehicle in America. The five-door subcompact is powered by a 1.2-liter, three-cylinder engine with 74 hp and 74 lb-ft of torque.
Click over to vote for your favorite color names here.
GALLERY: 2014 Mitsubishi Mirage
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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