Jaguar Joining Australian V8 Supercars is 'Insane': Exec
Recently, Swedish automaker Volvo joined the Australian V8 Supercar series but when Jaguar was approached to do the same, the British automaker declined without much thought.
Two teams approached Jaguar to join the V8 Supercar series but according to Jaguar Land Rover Asia Pacific managing director David Blackhall, “the business decision around that is frankly insane.” The automaker took a look at the economics and demographics surrounding the series, and even spoke briefly about it to Adrian Hallmark, Jaguar Global Brand Director, but came to the conclusion that the cost would be “astronomical.”
SEE ALSO: Volvo Confirms Australian V8 Supercars Entry
Blackhall didn’t have many kind words for AMG and Volvo either, both of which have signed up to compete in the series. He believed that neither automaker will get a good return on investment and finds it discouraging that AMG would want “to get flogged by a V8 Commodore week after week.”
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[Source: Motoring.com.au]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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