McLaren Forecasts Asia Sales to Double in 2013
McLaren is forecasting that its sales this year will more than double in Asia, much thanks to the high demand in China.
Though total production won’t change significantly this year from the automaker’s estimated 1,400 units worldwide, McLaren estimates that Asia’s portion of its overall sales will jump from 10 percent in 2012 to 25 percent this year. The British automaker plans to open its first four dealerships in China this year and will add an additional four in the first half of 2014.
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According to McKinsey & Co., luxury car sales in China will probably pass sales in the U.S. by 2016. It’s worth noting that the Chinese government is mulling over a 20-percent consumption tax on ultra-luxury vehicles that cost more than $278,000. Even so, McLaren’s Asia Pacific regional director, Mirko Bordiga, believes such a tax would only affect McLaren sales in China in the short term.
[Source: Bloomberg]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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