MINI Reminds Women Don't Make Up and Drive – Video
In an attempt to remind women in Mexico that putting on makeup while driving is dangerous, MINI has released a video that gave a few women quite a few surprises.
According to the maker, 22 percent of the accidents in Mexico are caused by women and apparently it’s because they’re too busy putting makeup on their faces while driving. So MINI secretly put hidden airbags in women’s bathrooms and deployed them while women applied makeup on their faces – you know, in a way to startle them on what could happen if they deployed their vehicle’s airbags in an accident while applying lipstick.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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