More Polestar Volvo Nameplates Wanted: Exec Says
Volvo is launching a 100-unit run of the sports-tuned S60 Polestar, the results from which will dictate whether or not the brand expands the Polestar treatment to other nameplates.
Of the 100 S60 Polestars, the first run of 50 will be sold in Australia, acting as a test project for the brand to find out how much interest there is in these vehicles. Volvo wants to test the acceptance of the Polestar brand name against the likes of in-house tuning brands such as Mercedes AMG, BMW M, and Nissan’s NISMO.
“At the moment it is a pilot program in Australia for Australia. But we only have to look at the other opportunities with the rest of our range to see there is potential,” Volvo Cars Australia boss, Matt Braid, told Drive. “Personally, I’d like to say yes [there will be more dedicated Polestar variants], but it is too early to say anything. We will look at what more we can achieve after this pilot program.”
SEE ALSO: Volvo S60 Polestar Details
If the project is deemed a success, the Polestar badge may find its way onto the Volvo V40 and XC60 next, both of which will likely be sold in Australia first, once again to gauge interest and reaction from customers.
GALLERY: Volvo S60 Polestar production car
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[Source: Drive]
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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