Cadillac Aims for Six New or Redesigned Models by 2016
Cadillac is looking to introduce at least six new or redesigned vehicles in the U.S. and China over the next two-and-a-half years, with new crossovers coming by 2017.
The luxury American automaker is in the early stages of rebuilding and expanding its product portfolio and is currently working hard to “elevate and expand the brand,” according to Cadillac spokesman David Caldwell. Cadillac plans to introduce a replacement for its SRX crossover in early 2016, with two more crossover models by 2017. One of them will be smaller than the SRX and another will be larger.
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But Cadillac isn’t targetting the German automakers such as BMW and Mercedes with its new lineup. In fact, there’s no confirmation that the new crossovers will make their way to Europe at all. For now, Cadillac believes that it doesn’t need to “duplicate the Germans,” and will focus on the American and Chinese markets first. That’s not to say the American automaker hopes to close the gap on its German rivals within America.
Joining the redesigned 2014 Cadillac CTS which arrives this fall will be the ELR hybrid coupe this winter, redesigned Escalade and Escalade ESV models, while a new ATS coupe will come in early 2015 and a larger LTS luxury sedan in late 2015.
[Source: Reuters]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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