Volvo Concept Coupe Previews Brand's Future Style, New Models
Ahead of its official debut at the 2013 Frankfurt Motor Show, Volvo has revealed its Concept Coupe that shows off the design direction of Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.
The Volvo Concept Coupe is essentially a preview into the future design direction of the Swedish automaker that hopes to deliver more emotion to the brand. The concept is actually the first of three concept cars Volvo plans on revealing in the near future in order to show off the design possibilities created by the automaker’s new Scalable Product Architecture (SPA).
Volvo’s SPA aims to allow it to create the “great proportions that are important to achieve a premium look,” according to Ingenlath. But most importantly, since the Concept Coupe is essentially a design study, future Volvos will be characterized by the distinctive iron mark in the floating grille, flanked by the T-shaped DRL lights.
“The larger bonnet with its new topography, the beltline spanning an elegant bow along the whole car and the sharpened shoulder connecting with the new rear light are other important design signatures.”
Thought to preview the next-generation C70, as an added bonus the concept is powered by a turbocharged and supercharged 4-cylinder, which also happens to be a plug-in hybrid, delivering 400 hp.
Look for more information on the Volvo Concept Coupe when it makes its official debut at the 2013 Frankfurt Motor Show.
GALLERY: Volvo Concept Coupe
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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clearly...this is based on the new mustang platform
I believe that simplicity is beauty and Volvo's new concept car is just that. The exterior lines are unpretentious and graceful and at the same time very simple. I like it a lot !!!